Client: Volkswagen
Event Location: National Indoor Stadion Beijing
Creative Directing / Choreography: Nadine Imboden
Directing: up’n friends
Films / Graphic Design: United Vision
Music Composition: Red Rock Production
Pictures: Amanda Holmes
Under the title “Night of the Stars”, the VW Group presented the latest car models in a media spectacular. The team under Nadine Imboden involved 85 dancers including many artistes, martial arts and stunt performers, two costume designers, two design assistants and six seamstresses. The latter tailored over 150 costumes in the preceding weeks, with astonishing special effects woven into them. The flying artistes, soaring above the audience, were one of the highlights of the show. In tandem with films displayed on a mega-screen, this created for the audience the effect of sitting right in front of a window onto the universe.
