Mobiliar – 200 Years Transformed into Live Experience

200 Years of Mobiliar
A brand as an emotional live experience

Commissioned by MOBILIAR
Michel Gicot, Yassin Sebai, Benno Meier, Rahel Schumacher

Nadine Imboden Production – Artistic Team

Creative Direction & Executive Production:
Nadine Imboden

Script & Finale Song (Lyrics & Music):
Roman Riklin

Head of Choreography:
Jonathan Huor

Choreography & Stage Direction:
Dimitri Lavrynenko

Set Design & Scenograph:
Andrew D. Edwards

Production & Technical Direction

Production Coordination & Logistics:
Karina Berger

Production Assistant & Dance Captain:
Julia Karnysh

Set Construction & Props:
Brogleworks – Stefan Brogle, Vanja Surber, Pascal Dähler

Technical Director:
Timo Martens

Head Flying Rigger / Lead Performer:
Duncan Cown

Audio Design & Music Production:
Cyrill Camenzind (Power Play Studios)

Song Production – “Gemeinsam für morgen / Ensemble pour Demain”:
Massimo Buonanno

Damage Sketch Realisation:
Angéline Willisch, Simon Piniel

Costume, Styling & Make-up

Costume Design & Styling:
Isabel Seidler, Edgar Balseca, Brigit Mörtl

Hair & Make-up:
Nina Tatavitto, Giada Giorgio

Cast & Performers

Special Guest:
Sina
Renato Kaiser
Mick Holsbeke

To celebrate the 200-year anniversary of the Swiss insurance company Mobiliar, an immersive stage production was created at the historic Stadttheater Bern – transforming a corporate milestone into an emotional and visually powerful live experience.

Rather than presenting a conventional retrospective, the vision was to translate two centuries of values, resilience and transformation into a poetic theatrical journey. Through visual storytelling, movement, music and cutting-edge stage technology, the production brought the brand to life in an unexpected and deeply human way.

Designed as a dramaturgical performance in four acts, the show moved through past, present and future – blending contemporary circus, choreography, live music, aerial performance and theatrical storytelling into one cohesive artistic narrative.

Advanced production elements such as real-time mapping, projection on gauze, immersive scenography, dynamic stage transformation and bespoke choreography created a constantly evolving visual landscape where performers, technology and storytelling interacted in real time.

Signature moments – including the transformation of the historical Mobiliar logo into a living Phoenix, suspended aerial sequences, large-scale visual effects and a specially composed emotional finale – elevated the experience beyond a corporate event into a true theatrical production.

What distinguished this project was its clear creative vision: not a sequence of performances, but a fully integrated stage work with emotional depth, cinematic rhythm and strong narrative continuity.

The result was a premium live production where brand storytelling became art, emotion and shared experience.

200 Years of Mobiliar
A brand as an emotional live experience