Volkswagen Group Night Shanghai 2013

Client: Volkswagen

Event Location: Shanghai

Creative Directing / Choreography: Nadine Imboden

Directing: up’n friends

Films / Graphic Design: United Vision

Music Composition: Red Rock Production

Pictures: Amanda Holmes

Multimedia Performance with a touch of Hollywood

Stylish cubes and rectangular blocks, together with 40 video projectors, came together as a spectacular 3D mapping show and created an astounding skyline.

The actor Keanu Reeves displayed his Hollywood charm, the renowned Chinese pianist Lang Lang enchanted the audience with his talent and the highly impressive 3D mapping projection created fantastic worlds to match each of the different brands. The performers’ spectacular interaction with this multi-media world impressed the invited guests and 1500 journalists with a combination of genuine and pre-arranged tricks.