Client: Volkswagen
Event Location: Paris, France
Creative Directing / Choreography: Nadine Imboden
Directing: up’n friends
Films / Graphic Design: United Vision
Music Composition: Red Rock Production
Pictures: Amanda Holmes
Cars as Stars? Nothing other than logical, with the invitation to the 12th Volkswagen Group evening in Paris. But only driving cars onto the stage would be boring, so Nadine Imboden and her team were once more brought in to provide a spectacular, elegant stage production. They cast the best dancers in the city on the spot and with them and the various car brands they created a corresponding rousing, colourful setting.
The audience could hardly get enough of the variety show. The exclusive show, “Driven By Desire”, enthralled 1,600 selected guests from all over the world. And, of course, the Volkswagen Group, which showed off wonderful new features for all its brands, surprised the audience again and again. No wish was left unfulfilled. The appearances of the Lamborghini Gallardo 540-2, the Bentley Continental GT Speed and the Volkswagen Golf 7 were spectacular.
The team also developed spectacular props and costumes for the show, which was produced by Nadine Imboden in cooperation with first-class illusion specialists.
