Client: Volkswagen
Event Location: Fraport Arena Frankfurt
Creative Directing / Choreography: Nadine Imboden
Directing: up’n friends
Films / Graphic Design: United Vision
Music Composition: Red Rock Production
Pictures: Amanda Holmes
The traditional Volkswagen Group evening, the day before the official launch of the 65th IAA in Frankfurt, impressed international experts once again with a spectacular world of virtual projection mapping and an extraordinarily innovative show.
It was a performance that would not have been possible without a lot of expertise and experience. Creating the illusion of weightlessness linked to the brand’s modern technology was a true work of art.
Almost 2000 journalists, VIPs and stakeholders were there to experience a live show developed specially for this event and tailored to each individual brand.
This remarkable event won the renowned “Silver Apple” 2014 FAMAB Award at the Colosseum in Essen, in the category of “Best Corporate Event”.
