Mission Astra starts in the Spanish Sierra Nevada
Extraordinary events call for extraordinary measures: for the dealership premiere for the new Astra, Opel has made a real quantum leap when it comes to event organisation. On the site of the Guadix motor racing circuit in Granada province, Andalusia (Spain) an exclusive marquee city was set up for the express purpose of introducing the new model, and an impressive show has been worked up.
Around 3,500 European Opel dealers and fleet customers visited the event between 24th September and 9th October 2015 in order to enjoy this unique show. For the audiences of each nationality (15 of them, together with their representatives), the presentations had to be adapted and re-branded in a twinkling of the eye.
An appearance by Claudia Schiffer made for an attractive highlight to the already spectacular illustrations of the featured car’s performance.
Breaking through into a new dimension.