Client: Volkswagen
Event Locations: Geneva / Frankfurt / Beijing / Paris / Shanghai
Creative Directing / Choreography: Nadine Imboden
Directing: up’n friends
Films / Graphic Design: United Vision
Music Composition: Red Rock Production
Pictures: Amanda Holmes
It has long been a tradition that the Volkswagen Group, Europe’s largest automobile group, celebrates on the evening before the Car Show with a spectacular event.Its fascinating vehicle presentations featuring the brands’ highlights, its showcasing of a diverse range of messages and its staging of masterly artistic performances are legendary.
More than 70 performers, flying props, glamorous costumes and a symphony of light, fire and water come together in a giant spectacle before a professional audience and 1500 journalists. The first VW Group evening in China took place in 2012 at the Olympic “Water Cube” in Beijing. The event surpassed all expectations and made it into the 2012/13 Event Design Yearbook, with the performance of Nadine Imboden’s team on the title page.
