Host: Beijing International Automotive Exhibition
Client: Volkswagen
Lead Agency: Uniplan China
Event Location: China International Exhibition Center
Art Direction / Concept / Choreography: Nadine Imboden & Jonathan Huor
Musik Design: Supreme Music
Film Direction / Cut: Oliver Brand
Styling: V.K
The 19th International Automobile Industry Exhibition in Shanghai, from April 21 – 28, 2021, presented Nadine and her team with a big challenge. In times of pandemic traveling was impossible for the time being, but Volkswagen really wanted Nadine Imboden GmbH for the show concept and the creation of their event. For the first time, they were to implement the entire show production including show direction and choreography remotely.
From previous international productions, Nadine and her team already had know-how in digital preparation. Thanks to their experience and long-standing relationships, they were able to assemble a professional cast in China without being on location themselves. The entire casting was done online and talents from all over China had the opportunity to participate.
Diverse platforms enable good communication, well-known providers such as Zoom, Teams or WeChat have integrated into their everyday life. Their big challenge was latency. Despite the relatively large delay, they had to precisely coordinate the choreography, the musical timings and the content. In the end, the team accepted the challenge and was able to deliver an exciting and emotional performance. Uniplan the agency in China and Volkswagen were, once again, overjoyed.
Nadine Imboden is very grateful to have enjoyed the trust of the brand over many years and to have been able to give free rein to her creativity again this year. She and her team have gained a great deal of experience and are looking forward to an exciting future.
For over eleven years, Nadine Imboden has amazed Chinese audiences with extraordinary ideas and outstanding shows.