{"id":4051,"date":"2021-07-15T12:27:53","date_gmt":"2021-07-15T10:27:53","guid":{"rendered":"https:\/\/nadine-imboden.ch\/portfolio\/19-auto-china-shanghai\/"},"modified":"2022-02-04T10:44:00","modified_gmt":"2022-02-04T08:44:00","slug":"19-auto-china-shanghai","status":"publish","type":"portfolio","link":"https:\/\/nadine-imboden.ch\/en\/portfolio\/19-auto-china-shanghai\/","title":{"rendered":"19th Auto China Shanghai | Remote"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2t3g5v-383ccbe0b3c35696a0cc748c788c1b29 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4051'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcfyxfh1-fc53ee0137e60e3cfe1ac33d5fa555a3\">\n.avia-image-container.av-kcfyxfh1-fc53ee0137e60e3cfe1ac33d5fa555a3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kcfyxfh1-fc53ee0137e60e3cfe1ac33d5fa555a3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kcfyxfh1-fc53ee0137e60e3cfe1ac33d5fa555a3 av-styling- avia-align-center  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4026 avia-img-lazy-loading-not-4026 avia_image lazyload' data-src=\"https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609.jpeg\" alt='' title=''  height=\"853\" width=\"1125\"  itemprop=\"thumbnailUrl\" data-srcset=\"https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609.jpeg 1125w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-300x227.jpeg 300w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-1030x781.jpeg 1030w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-768x582.jpeg 768w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-705x535.jpeg 705w\" data-sizes=\"(max-width: 1125px) 100vw, 1125px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1125px; --smush-placeholder-aspect-ratio: 1125\/853;\" \/><noscript><img decoding=\"async\" class='wp-image-4026 avia-img-lazy-loading-not-4026 avia_image ' src=\"https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609.jpeg\" alt='' title=''  height=\"853\" width=\"1125\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609.jpeg 1125w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-300x227.jpeg 300w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-1030x781.jpeg 1030w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-768x582.jpeg 768w, https:\/\/nadine-imboden.ch\/wp-content\/uploads\/2021\/07\/IMG_5609-705x535.jpeg 705w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/noscript><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcfyyyem-8239b11cdfb35e05882026843ec96a2a\">\n#top .hr.hr-invisible.av-kcfyyyem-8239b11cdfb35e05882026843ec96a2a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-kcfyyyem-8239b11cdfb35e05882026843ec96a2a hr-invisible  avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kceuw7fs-53b30e1f01156935a6bdfb21900d4a24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Auto China Shanghai 2021<\/h3>\n<p><strong>Host: <\/strong>Beijing\u00a0International Automotive Exhibition<\/p>\n<p><strong>Client: <\/strong>Volkswagen<\/p>\n<p><strong>Lead Agency: <\/strong>Uniplan China<\/p>\n<p><strong>Event Location: <\/strong>China International Exhibition Center<\/p>\n<p><strong>Art Direction \/ Concept \/ Choreography: <\/strong>Nadine Imboden &amp; Jonathan Huor<\/p>\n<p><strong>Musik Design: <\/strong>Supreme Music<\/p>\n<p><strong>Film Direction \/ Cut: <\/strong>Oliver Brand<\/p>\n<p><strong>Styling: <\/strong>V.K<\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-255lxf-6e189a46e7803c89b8038c0d27dc6746 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4051'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video av-kcevtqwl-14bf21135c3d5a81eeff3db85166b408 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/567119386'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"Volkswagen - Shanghai International Automotive Exhibition 2021\" src=\"https:\/\/player.vimeo.com\/video\/567119386?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcevfv7y-78b6c677f4484e1703c631f703ab28f7\">\n.avia-section.av-kcevfv7y-78b6c677f4484e1703c631f703ab28f7{\nbackground-color:#e5165b;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kcevfv7y-78b6c677f4484e1703c631f703ab28f7 main_color avia-section-large avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4051'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcevjep6-45cd12a437476517ca358c6c940d2068\">\n.flex_column.av-kcevjep6-45cd12a437476517ca358c6c940d2068{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kcevjep6-45cd12a437476517ca358c6c940d2068 av_three_fourth  avia-builder-el-7  avia-builder-el-no-sibling  column-centered first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcevgbpa-bfd2c3275a6f32fff06a9248202be735\">\n#top .av_textblock_section.av-kcevgbpa-bfd2c3275a6f32fff06a9248202be735 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kcevgbpa-bfd2c3275a6f32fff06a9248202be735 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4>Digital for the ultimate live event in China &#8211; SHOW PRODUCTION FROM A DISTANCE<\/h4>\n<p>The 19th International Automobile Industry Exhibition in Shanghai, from April 21 &#8211; 28, 2021, presented Nadine and her team with a big challenge. In times of pandemic traveling was impossible for the time being, but Volkswagen really wanted Nadine Imboden GmbH for the show concept and the creation of their event. For the first time, they were to implement the entire show production including show direction and choreography remotely.<\/p>\n<p>From previous international productions, Nadine and her team already had know-how in digital preparation. Thanks to their experience and long-standing relationships, they were able to assemble a professional cast in China without being on location themselves. The entire casting was done online and talents from all over China had the opportunity to participate.<\/p>\n<p>Diverse platforms enable good communication, well-known providers such as Zoom, Teams or WeChat have integrated into their everyday life. Their big challenge was latency. Despite the relatively large delay, they had to precisely coordinate the choreography, the musical timings and the content. In the end, the team accepted the challenge and was able to deliver an exciting and emotional performance. Uniplan the agency in China and Volkswagen were, once again, overjoyed.<\/p>\n<p>Nadine Imboden is very grateful to have enjoyed the trust of the brand over many years and to have been able to give free rein to her creativity again this year. She and her team have gained a great deal of experience and are looking forward to an exciting future.<\/p>\n<p>For over eleven years, Nadine Imboden has amazed Chinese audiences with extraordinary ideas and outstanding shows.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-23ovs3-b1b25dc66119d8b2e2ad3be906eee6aa main_color avia-section-large avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4051'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcewlf4p-34b017404e5e19851dd831daa98b85fa\">\n#top 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