Beijing 2014 – Group Night


Title: Volkswagen Group Night Beijing 2014

Client: Volkswagen

Location: National Indoor Stadion Beijing

Directing: up and friends

Creative Directing / Choreography: Nadine Imboden Gmbh 

Films / Graphic Design: United Visions

Music Composition: Red Rock Production

Photos: Amande Holmes

Under the title “Night of the Stars”, the VW Group presented the latest car models in a media spectacular.
The team under Nadine Imboden involved 85 dancers including many artistes, martial arts and stunt performers, two costume designers, two design assistants and six seamstresses. The latter tailored over 150 costumes in the preceding weeks, with astonishing special effects woven into them. The flying artistes, soaring above the audience, were one of the highlights of the show. In tandem with films displayed on a mega-screen, this created for the audience the effect of sitting right in front of a window onto the universe.